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    Privacy Policy

    Last Updated: [01-27-2026]

    This Privacy Policy explains how Trufelo (“we,” “our,” or “us”) collects, uses, discloses, and protects information when you use our AI-powered analytics and marketing performance platform (the “Service”).

    By accessing or using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.

    1. Information We Collect

    1.1 Account Information

    When you create an account, we may collect:

    • Name
    • Email address
    • Company or business name
    • Login credentials

    This information is used to create and manage your account and provide access to the Service.

    1.2 Analytics & Marketing Data

    With your explicit authorization, we access and process data from third-party platforms you connect to the Service, including but not limited to:

    • Google Analytics
    • Digital marketing and advertising platforms
    • Website performance and conversion data

    This may include:

    • Website traffic metrics
    • User behavior data
    • Campaign performance data
    • Leads, conversions, sales, and revenue metrics
    • Advertising spend and efficiency metrics (e.g., CPC, CPA, ROI, ROAS)

    We do not own this data. You retain full ownership of all analytics and marketing data connected to your account.

    1.3 Artificial Intelligence (AI) and Automated Processing

    Our platform may use AI models and technologies provided by trusted third-party providers, including:

      • Google Gemini AI models (used by default)

    These AI technologies may be used to support features such as:

    • Data analysis and insights generation

    • Content generation or summarization

    • Automation of certain workflows or tasks

    • Customer support assistance

    • Product functionality improvements

      AI processing is performed only for the purpose of delivering the Service and improving your experience. Your data is not used to train public or third-party AI models.

      1.4 Usage & Technical Data

      We may automatically collect certain technical information, including:

      • IP address
      • Browser type
      • Device information
      • Log data
      • Pages accessed and feature usage

      This data helps us improve platform performance, security, and usability.

      2. Payment Information

      All subscription payments are processed securely through Stripe, our third-party payment processor.

      • We do not collect, store, or process credit card details
      • We do not store payment card numbers, CVV codes, or banking information
      • Payment data is handled directly by Stripe in accordance with their security standards and privacy policies

      You can review Stripe’s Privacy Policy at:
      https://stripe.com/privacy

      3. Google User Data Collection and Usage

      3a. What Google User Data We Collect

      When you choose to connect your Google account (including but not limited to Google Ads, Google Analytics 4, Google Search Console, or other supported Google services) to our platform, we may collect and process certain data made available through Google APIs.

      Depending on the permissions you grant, this may include:

      • Account information (such as account name, account ID, and associated email address)

      • Advertising campaign data (including campaign structure, performance metrics, impressions, clicks, conversions, cost data, and related analytics)

      • Website and analytics data (such as traffic metrics, audience insights, and performance statistics)

      • Search performance data (including impressions, clicks, keyword performance, and related metrics)

      • Basic profile information necessary to authenticate and maintain your connection

      We only access data that you explicitly authorize via Google’s consent screen and that is necessary to provide our services.

      In addition, we may collect personal data that you directly provide to us, such as your name, email address, company name, billing details, and other contact information when creating an account or using our services.

      We may collect, or process on behalf of our customers, the above categories of data when you use or interact with our products and services.

      3b. How We Use Google User Data

      Google user data accessed through our application is used strictly for the following purposes:

      • To provide marketing performance dashboards and reporting

      • To generate analytics insights and campaign performance summaries

      • To deliver AI-powered analysis, recommendations, and optimisation suggestions

      • To enable automated report generation and scheduled email delivery

      • To maintain and improve our platform functionality

      We use Google user data solely to provide the services you have requested.

      We do not sell Google user data to third parties.

      We do not share Google user data with third parties.

      Google user data is not used for advertising purposes outside the scope of the services you have explicitly requested, nor is it transferred to third parties for independent marketing use.

      4. How We Use Information

      We use collected information to:

      • Provide, operate, and maintain the Service
      • Analyze website and marketing performance
      • Generate AI-powered insights, commentary, and reports
      • Respond to user inquiries and support requests
      • Send service-related notifications and reports
      • Improve platform functionality and user experience
      • Ensure security and prevent misuse

      We do not sell your personal data or analytics data.

      5. Data Sharing & Disclosure

      We may share information only in the following circumstances:

      5.1 Service Providers

      We may share limited user information data with trusted third-party service providers who assist with:

      • Hosting and infrastructure
      • Email delivery
      • Analytics
      • Payment processing (Stripe)

      All service providers are contractually obligated to protect your data.

      5.2 Legal Requirements

      We may disclose information if required to do so by law or in response to valid legal requests, such as subpoenas or court orders.

      5.3 Business Transfers

      In the event of a merger, acquisition, or sale of assets, user information may be transferred as part of the transaction, subject to this Privacy Policy.

      6. Data Security

      We implement appropriate technical and organizational security measures to protect your data, including:

      • Encryption in transit
      • Secure authentication
      • Access controls
      • Regular security monitoring

      While no system is 100% secure, we take reasonable steps to safeguard your information.

      7. Data Retention

      We retain personal and analytics data only for as long as:

      • Your account remains active
      • Required to provide the Service
      • Required to comply with legal obligations

      You may request deletion of your data at any time (see Section 8).

      8. Your Rights

      Depending on your location, you may have the right to:

      • Access your personal data
      • Correct inaccurate data
      • Request deletion of your data
      • Restrict or object to processing
      • Export your data

      To exercise these rights, contact us at [support@trufelo.com].

      9. GDPR Data Protection Registration

      Data Protection Registration & Compliance
      We are committed to protecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and applicable privacy laws in the jurisdictions where we operate. As part of this commitment:

      • We determine our role as a data controller for the personal data we collect and process through our Services.

      • If applicable, we are registered with the relevant data protection authority (for example, the UK Information Commissioner’s Office (ICO) or equivalent supervisory authority) as required under the applicable data protection legislation.

      • Our registration demonstrates our obligation to comply with data protection principles such as lawfulness, fairness, transparency, data minimisation, purpose limitation, and security of processing.

      You may, where required, obtain our registration number and status by contacting us using the details in the “Contact Us” section of this Privacy Policy.
      Providing transparent information about how and why we process personal data is part of our commitment to accountability and data subject rights under the UK GDPR.

      10.Third-Party Platforms & Data Handling

      Integration with Third-Party Platforms
      Our Service integrates with certain third-party platforms that you may choose to connect to your Trufelo account (e.g., Google Analytics, advertising and marketing platforms, conversion tracking services). When you connect these third-party services:

      1. Data Access and Authorization

        • You explicitly authorise Trufelo to access and process certain data from these platforms for the purpose of delivering the Service (for example, analytics, campaign performance and reporting, and insights).

        • We only access this data to the extent needed to deliver the functionality you have opted in to use.

      2. Data Ownership & Use

        • You retain ownership of all data imported or connected through third-party platforms.

        • We process this data solely to provide the services described in this Privacy Policy (for analysis, reporting, insights, and platform functionality).

      3. Third-Party Data Practices & Controls

        • The collection, storage, and processing of data by these third-party platforms are governed by their own privacy policies and terms of service.

        • You should review the privacy policies of those platforms before connecting them, as their practices—such as how they collect, store, and share personal data—are outside our control.

        • Where such platforms require consent (e.g., cookies or tracking technologies), it is your responsibility to ensure that appropriate consents are obtained.

      4. Data Transfers and Security

        • When personal data is transmitted between our Service and third-party platforms, we take appropriate technical and organisational measures to protect the data during transfer.

        • We seek to ensure third parties we work with maintain appropriate data protection standards, including contractual safeguards where required under applicable data protection laws.

      11. Cookies & Tracking Technologies

      We may use cookies and similar technologies to:

      • Maintain user sessions
      • Improve platform performance
      • Analyze usage trends

      You can control cookie preferences through your browser settings.

      12. Children’s Privacy

      The Service is not intended for individuals under the age of 18. We do not knowingly collect personal data from children.

      13. Changes to This Privacy Policy

      We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date. Continued use of the Service constitutes acceptance of the revised policy.

      14. Contact Us

      If you have questions or concerns about this Privacy Policy or our data practices, please contact:

      Trufelo Studio
      Email: support@trufelo.com
      Website: www.trufelo.com