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    Marketing Attribution Software

    Know Exactly Which Channel Drove the Sale

    Stop guessing. Trufelo Studio traces every touchpoint a customer made before they bought — so you can credit the right channel, kill the waste, and scale what actually works.
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    The Attribution Problem

    You're Rewarding the Wrong Channels

    Most platforms use last-click attribution — so the channels that close the sale get all the credit, and the ones that started the journey get nothing. You end up cutting the channels that actually grow your business.

    Last-click lies

    Your tools give all the credit to the final click — ignoring every touchpoint that actually built the sale.

    Budget in the dark

    Without real credit, you keep pouring money into channels that look good but don't actually drive revenue.

    Spreadsheets everywhere

    You're stitching Google, Meta and Shopify data by hand, trying to reverse-engineer what actually worked.

    No time to analyse

    By the time you've worked out which channel performed, the month's already over and the budget's spent.
    Attribution Models

    Choose How Credit Is Shared

    Every business values touchpoints differently. Switch between models in a click and see instantly how each channel performs under each one.

    First-Touch

    Credits the channel that first introduced the customer to you — perfect for measuring brand awareness and top-of-funnel.

    Linear

    Splits credit evenly across every touchpoint, so nothing gets overlooked in the journey.

    Time-Decay

    Gives more credit to touchpoints closer to the sale, weighting the moments that mattered most.

    Data-Driven

    Our AI analyses your actual conversion paths and assigns credit based on what truly moved the needle.
    How It Works

    From Click to Sale, Fully Tracked

    Trufelo Studio follows the whole journey so you never have to guess which channel deserves the credit.
    from click to sale
    The Impact

    Real Attribution, Real Results

    When you finally credit the channels that drive growth, the results speak for themselves.

    • No credit for channels that don't convert
    • Budget follows the winners, not the last click
    • Plain-English answers, no analytics degree needed

    37%

    Average budget reallocated after switching to multi-touch attribution

    2.4x

    Improvement in ROAS once credit is assigned accurately

    11 hrs

    Saved each week — no more manual spreadsheet stitching
    Features

    Everything You Need to Credit What Works

    A complete attribution toolkit built for SMEs — powerful enough to trust, simple enough to actually use.

    Channel ROI ranking

    See every channel ranked by the revenue it actually drove — not just the clicks it generated.

    Multi-touch journeys

    Visualise the full path from first impression to purchase across every device and session.

    Cross-platform credit

    Connect Google, Meta, TikTok, LinkedIn, email and more — credit is shared fairly across them all.

    Real-time updates

    See every channel ranked by the revenue it actually drove — not just the clicks it generated.

    Privacy-first tracking

    Server-side tracking that respects consent and works even as third-party cookies disappear.

    Offline + online

    Tie phone calls, in-store visits and form fills back to the campaign that sparked them.
    Stop Guessing. Start Crediting.

    See exactly which channels drive your revenue and reallocate your budget with confidence. Try Trufelo Studio free for 7 days.

    Start 7-day Free Trial
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