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    The Supermetrics Alternative

    Your Marketing Data
    Already Understood

    Supermetrics pipes your data into spreadsheets and dashboards — then leaves you to make sense of it. Trufelo Studio pulls every channel and explains it in plain English, so you get answers, not just numbers to interpret.

      • No credit card required.
      supermetrics
      Why Switch from Supermetrics to Trufelo Studio

      Data Without Insight Is Just Work

      Supermetrics is excellent at moving data — but it stops there. You still build the reports, interpret the numbers, and explain them to clients. Trufelo does all of that for you.

      Data in, insight still missing

      Supermetrics moves your metrics into Sheets, Looker and BigQuery — but you still have to figure out what they mean.

      You build every report by hand

      Connecting sources is just step one. Templates still need wiring, formatting, and a human to explain the numbers.

      Clients want answers, not spreadsheets

      A 200-row sheet doesn't answer "did this month work?". You end up translating it into a summary email anyway.

      Spreadsheet sprawl

      Every new question means a new tab, a new pivot, a new formula. Your reporting files grow until nobody trusts them.
      Google Ads Reporting Overview
      Automated Custom Reporting

      Beautiful Reports Delivered Automatically

      Stop spending hours building reports for clients and stakeholders

      With Trufelo Studio, you can automatically generate fully customised marketing reports that combine data from all your connected platforms into a single professional repor, delivered on your schedule.

      Powerful Reports under 10 Sec
      Every Source

      Pull From Every Source — Understand It All

      Like Supermetrics, Trufelo Studio connects to every ad platform, analytics tool, store and email provider. Unlike Supermetrics, it then tells you what the data means.

      Google Ads

      Connected

      Meta Ads

      Connected

      Social Media

      Connected

      Email

      Connected

      E-commerce

      Connected

      SEO

      Connected

      Analytics

      Connected

      Local & Reviews

      Connected

      Insight, Not Just Pipes

      Everything Supermetrics Leaves You To Do

      Supermetrics connects your sources. Trufelo Studio connects them — and then reads, summarises and recommends, so the report is already done.

      Ask, don't build

      "Which campaigns wasted money this week?" — type it, get the answer. No pivot tables, no formulas, no setup.

      For owners & marketers

      Built for the person running the business, not the data engineer. You get clarity the first time you open it.

      Reports that explain themselves

      Every report ships with plain-English commentary — so you can send it to a client without writing a summary.

      Spend & anomaly alerts

      We flag wasted spend and performance dips the moment they happen — no dashboard monitoring required.

      Branded client portals

      Give clients a live, white-label view of results. No more "can you send me this month's numbers?" emails.

      AI recommendations

      Daily, tailored actions to lift ROAS and cut CPA. One click to act, no guesswork.
      Average user saves 28% on Google Ads spend
      By cutting wasted keywords and reallocating to winners in the first 30 days.

      80%

      Less time spent wrangling spreadsheets

      1 hour

      Average time to switch from Supermetrics

      85+

      Marketing sources & destinations connected
      Switch from Data Piping to Answers
      Pull every channel and get plain-English insights, client-ready reports and AI recommendations — without the spreadsheet work. Try Trufelo Studio free for 7 days.
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      • 7-day free trial · No credit card required · Migrate in under an hour